Key account management

Fad or fixture…fashion victim or style warrior? Whatever your opinion of Key Account Management, the modern business world demands a certain type of individual to succeed in this changing market.

Key Account Management is where most companies are taking their sales teams and need all of their salesforce to be operating at a high level within this arena.
We look at the benefits of both changing to the new model versus staying with the old and the consequences of going with the new model versus staying with the old.
We will look at competencies, skills, planning tools and stakeholder mapping – all essential skills within the key account.

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