Key Account Academy



21st – 24th June 2010, Claredon House, Watford.

The definitive programme on successful Key Account Management in the NHS – audience size strictly limited to 20 delegates to ensure a quality interactive learning experience.

Performance Associates, Simon Toy, in partnership with 15 Healthcare, Adam Knights, have recognised the link between building real Key Account Managers and at the same time understanding the cultural mind shift that this requires. This has resulted in the first Key Account Manager Academy in the UK designed specifically for the Pharmaceutical industry.

Adam Knights – acknowledged as the Pharmaceutical Industry Expert on KAM. Simon Toy – internationally renowned speaker and trainer within the Performance and Selling arena.

15 Healthcare’s heritage with advanced Key Account Management linked with Performance Associates psychological understanding of what makes successful salespeople is a winning combination.

What is the Key Account Academy?

It’s where you will really understand KAM in its advanced form. The Academy will challenge your current thoughts and perceptions and will enhance your business Acumen.

What will the Academy cover?

  • The New NHS- Emerging stakeholders and how to access them
  • Account Planning and delivery - live the plan
  • Business Metrics- analyse your business effectively
  • Forecasting • Customer segmentation- what is a real target list? A bottom up approach
  • In call Quality- How good can you get?
  • Building and selling through effective case study- Emulate what works and what doesn’t
  • The Psychology of Influence and Persuasion
  • The Role of Optimism
  • Persistence/ Resilience/Performance – change your attitude to meet the new NHS challenges
  • Regional Marketing

who should attend?

  • Key Account Managers
  • Regional Business Managers
  • Marketing Managers
  • National Sales Managers

Programme is strictly limited to 20 delegates to ensure full participation and interaction.

How much does it cost?

  • 1st Delegate £2,750 (exc vat)
  • 2nd Delegate £2,500 (exc vat)
  • 3rd Delegate £2,250 (exc vat)

how do you book?


Places are strictly limited.

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